How Box O’ Mine Became the First 3D Online Customized Packaging Tool in Israel
Meet Box O’ Mine
Box O’ Mine (BOM) is a custom-branded packaging eCommerce platform, founded by Hila Arbell in 2019. Being the first of its kind in Israel, BOM makes the box manufacturing process simple, fast, fun and hassle-free. Representing the next evolution of By replacing cardboard packaging, and manufacturing processes that take a lot of time (and money), BOM allows you to design and print branded boxes via an intuitive and easy-to-use platform.
Its time for a change. Using 3D enhancing design technology, BOM provides to their users advanced 3D model interface, reliable, fast and engaging user experience you with the real look and feel of your packaged box. It allows you to play with the design, fonts and coloring and texture of your package to customize it exactly how you want. This state-of-the-art crafting experience, also allows you to check and alter your packaged creation online before printing it off.
You don’t need to be a designer or print specialist –
With BOM, the whole process takes just 10-15 minutes and is fun, easy and intuitive.
The Challenge
BOM had a remarkable idea in their mind, but needed help implementing it. CEO and founder, Hila Arbell, felt that in Israel, there was a lack of custom box packaging platforms for businesses to use. As a marketing expert and business consultant, Arbell quickly understood that eCommerce merchants were in need of customized boxes not only for their clients and brand but also to gift their employees on holidays or special events.
Most traditional custom box packaging tools give you the option to upload an image and get it delivered to you within 7-10 business days without knowing what will be the results. Up until now, the whole process of creating a unique customized box would take a very long time. First you would need to get your idea professionally designed, call a digital printing house, send them a formatted document (that won’t always open) and get a price quote. You would then need to wait another couple of weeks, depending on the digital printing house’s availability, until you finally get the finished product.
This simply didn’t make sense to Arbell. “How could something in such high-demand not have a digital platform readily available for businesses to create customized branded boxing?” she asked. This led her to make the simple connection between digital printers and 3D design.
At the same time, Arbell wanted to make it possible for both small companies that needed small amounts printed, as well as larger enterprises that need limitless amounts, to use the BOM platform alike. With all this in mind, her goal was to cut costs and save time for business.
That’s when Betanet came into play.
Technology solution How Did Betanet Make It Happen?
Its was obvious that we will develop this solution with Magento platform. Magento gives unlimited possibilities to adapt all functionalities to the company’s needs. The challenge was to find a solution for the 3D model and how to take 3D and transform it at the end of the design process to 2D for print propose so it will be accurate because the print should be accurate with size and colors and cuts off the edge of the packages Betanet started off by thinking about the fastest and most innovative way to get the BOM idea up and running in no time to the market. But, before beginning to work, Betanet wanted to think things through and check exactly how the technological side of this could be done. Only after investigating and thoroughly analysing every single 3D solutions and technology box packaging platform that exists in the market, did they start working on this idea.
We defined the MVP and the definition of success. Later on, we started working on wireframing, design, backend and frontend development. we gained a lot of experience with 3D models technologies and we had to do this with the knowledge of our team and while the process needed quickly learn new things. To finalize this project and see it’s an immediate success is so rewarding.
After heavy-duty research was implemented on the latest design trends and 3D technologies, Betanet came up with the most relevant information to support the technical model that BOM needed. The solution they used was called: web-to-print, a service that provides print products via online storefronts. This didn’t exist for packaging in Israel as of yet.
Betanet gave unlimited possibilities to adapt all functionalities to the company’s needs and used new and advanced technology to do so. During the process, Betanet had to adapt their working process in order to suit BOM’s requirements and needs. For instance, not a lot of developers know how to use some of the programs and softwares that BOM uses. Betanet, however, succeeded in making that switch.
In a matter of months, and with the use of innovative technologies and advanced methodologies, BOM was ready to be launched! Furthermore, no pre-launch release for the product was necessary as absolutely no bugs and errors were discovered on the platform right from the very beginning.
This was way more than BOM ever expected! Today BOM offers clients, including American Eagle, Loreal, and Google Israel, the ability to have fun while creating beautiful 3D boxes and packages for their employees and clients.
With the help of Betanet, we boosted customer experience,
grew our client base and became the first 3D box packaging platform in Israel!
Choosing a Solution
BOM considered several web developers company, before deciding to use Betanet solutions. After trying out some of the most well-known and reputable companies in Israel, BOM figured out that they couldn’t meet their exact needs in the required amount of time.
Arbell first heard about Betanet through another client that had a website based on Magento, an open-source eCommerce platform. Betanet, a Magento solution partner, knew how to build the platform with their programming power, strong capabilities and unique methodologies.
Arbell pictured BOM to be just like an eCommerce website that you can easily order a coat on, for instance. But it needed to have the technology to design a box in 3D while still keeping the ability to transform it in 2D. This way, you can really get a good picture of how your box will look before printing it off. She also wanted it to be super simple to use like adding text, a logo and graphics at the click of a button.
Betanet made it happen by combining a complex technological user interface with
a simple user experience.
The Results
With the help of Betanet, BOM was able to innovate and develop the first-ever 3D customized box platform in Israel. Betanet delivered the final product to BOM much faster than they planned, allowing it to launch 3 weeks early. Betanet exceeded all expectations!
Box O’ Mine Offers
- A one-stop-shop for 3D package creation
- Unique, customizable, trendy designs
- Bright, vibrant and colorful packages
- Countless font and text options
- Quick, easy, intuitive platform
- Export PDFs to easily print
- Various sizes, types and amounts
- Fully custom-branded packaging in small/large quantities
I couldn’t have asked for a better experience with such personal customer care!
Box O’ Mine CEO and Founder, Hila Arbell
The Future of Box O’ Mine
Arbell’s future vision is to expand the variety of boxes on offer, including wine boxes, jewelry boxes, and smaller packages to the BOM platform. She also believes that the unwrapping and unpackaging process is crucial to the success of any company today. This is because users today who don’t experience a good unpackaging process are less likely to be a returning customer. That’s why BOM plans to add extras inside the box - confetti, paper bags and more.
